Truly passionate users will evangelize to others. The better users get at something, the better (higher res) the user experience. The better the user experience, the more likely they are to keep trying to get better. Nobody is passionate about something they completely suck at.Helping your users learn and (ultimately) kick ass is the best way to up the odds they'll become passionate.--http://headrush.typepad.com/creating_passionate_users/2006/08/why_marketing_s.html





I love this part of Kathy Sierra's essays because I agree 100% that a good product will find a way to users if it is a good enough product through word of mouth. If one person falls in love with a product, he'll tell others about it, who'll also tell others about it. And, well designed products are the products that people become passionate about. So the point is that it is better for the company to spend more time creating a good design of a product to get loyal users instead of marketing a poorly designed, catchy product to get a lot of first-time users.