1. This entire article is devoted to explaining how designers of web pages should focus on the user when designing a website. People go to the web site to solve a problem, and the designer of the website has to pinpoint what the problem is and how to solve this problem for the USER. It relates very well to what we discussed in class. One thing that is emphasized is simplicity which makes the product, in this case the website, usable.
2. The author made a number of key points in his article. Obviously his main point was that designers of websites should focus on the user's needs instead of their own. The point of the website should be about solving the user's problems instead of solving yours. For example: the point of the website shouldn't be to increase your revenue through advertising, it should be to help the user get information about your high-quality product. The author gives a number of specific features a website should and shouldn't have, but in general the website just has to be simple and easy to navigate. Also, the user should be able to easily figure out the point of the website and the website should be interesting enough that the user will come back to the website multiple times.
3. Important design factors are:
1. Simplicity
2. Easy to Navigate
3. Visually pleasing
4. Logically Organized
5. All features should be visible
6. Not too long or too short
7. Information should be concise and to the point
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